Jardiance Commercial #4

By Carrie Teti

It might be an unpopular opinion, but I thought the 2023 commercial where the type-2 diabetes drug Jardiance (aka “the little pill with a big story to tell”) debuted its jingle wasn’t bad, at least as far as drug commercials go. This commercial, the fourth one to use the jingle, makes me laugh for all the wrong reasons. Even though it’s the same song as the original, it’s in a completely different and displeasing key. In fact, I can’t even say that it stays in just one key! The backup “dancers” do practically nothing, unless passing baskets across an aisle or spinning at the seafood counter while holding a fake fish above your head can be considered dancing. And, perhaps the worst part of all, is all the people happily singing in a cutesy pastel-paletted grocery store as a voiceover details the potential side effects, including lower limb loss and a potentially fatal infection between the anus and genitals. Those complications, and this commercial, are definitely not “really swell.”